An Inside Look at Gatorade's Marketing Strategy


In this digital exclusive, correspondent Jordan Schultz steps into the headquarters of one of the most iconic sporting brands in the world - Gatorade. He talks with Abby Wambach about the making of her incredible "Forget Me" ad, with Gatorade execs about their relationships with athletes, and takes a look at sports science at GSSI and how it connects with the brand's marketing.