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Paul Rabil on the July return of Premiere Lacrosse League, introducing sports betting to the league & more



Description

Premiere Lacrosse League co-founder Paul Rabil talks about what it took to put the league together for its inaugural season in 2019 and how the league prepared itself to launch this summer despite the circumstances. He details the advantages the PLL has over larger leagues like the NBA, the league's new partnership with Genius for sports betting, and their approach to capturing new fans. Plus, advice that Peter Guber and other sports leaders have given him as he's built the business.